The Process

Streamlining allows the creative and review process to move accuratly and swiftly. By outlining the various steps taken to complete a project, both the artist and the client can accuratly determine the deadline of the peice. Definitions of Thumbnail, Comp, Tight and Final are often vague. Clarification can be provided by showing the create process and the steps involved on a past project.

Client: Workman Publishing Use: Paper Airplane Title: Treasure Map

Project Definition: Workman constructed a book featuring a variety of ways to fold and create paper airplanes. The pages of the book were removable and could serve as learning tools for novices. The pages were marked with lines and fold numbers. Workman wished to give each paper airplane a theme. These themes would then be depicted on the airplanes by a variety of artist. Care needed to be given to what parts of the images would be hidden by the folds and which parts would show. (An excellent example is the Great White Illustration)

Brainstorming: This paper airplane's theme was "Pirate's Secret". The model for the paper airplane has almost all of the surface area being folded into itself. Thus, if one unfolded the paper airplane the "Pirate's Secret" would be revealed. It was decided that a pirates treasure map would be hidden. Originally however this paper aiplane's them was "Spy Secret". By discussing visiual possibilites with the Project Coordinator the revised theme of "Pirate's Secret" was determined.

Fax Machine: Almost the entire review process was conducted by fax machine. (A favorite method of this artist) Thus, thumnails, comps, tights and revisions are presented in black and white since color does not transfer well over a fax machine. Prilinary color selections are made between the designer and the artist by using common color referance sources such as a Pantone Guide or a AGFA Process Color Guide.

Color determinations on the final file are then reviewed with the client iether recieving a priliminary file via E-mail or by viewing a predesignatied Web Page.

Scrap refers to resources provided to artist or in the artist possession to help in the completeion of a project. A good example would be photographs taken of a product or scene which the client desires to be rendered. While an artist visual referance sources are vast, and his imagination outlandish, scrap is sometime required from the client when specific visual elements requiring acuraccy of detail are being requested.

Thumbnail: The thumbnail for this project was provided by Workman, who already had a very clear idea of what they wanted. This is not always the case and often it is only after brainstorming with the client that thumbnails are created by the aritst. The thumbnail is a quick representation of concept. Here is a sample thumbnail provided to the artist by Workman Publishing for a children\s treasure map.

Comp: The comp gives more depth to the thumbnail. This artist uses it mainly as a loose rendering to show to show some details but mainly the rough size and placement of the concept. Comments are exchanged between artist and project coordinator before proceding to Tight.

Tight: The image is truly aquiring its shape. Finishing details are provided on the blends, lines, boundaries, and textures. Indications are made in writing as to color scheme and marked for review. Occassionally, the project coordinator or artist will have a substantial change desired in the image and a Revision is done. This is where Workman reviewed some of the details and required a revision.

Revision: are alterations to original concept as shown in the first comp or tight. The revision shows details and new placement or image elements. Most revisions are minor ones, dealing with either a color or minor element change. Very minor revisions do not require a seperate review step and are just applied to the next project stage. In this situation it mainly a move of location for one element, a replacement of another, and a new element added. No great effort went into representing the rest of the image which would remain unchanged.

Final: The final image looks wonderful. The electronic file is then e-mail or reviewed on a website page for its color. In this situation it was decided that texture was to be added to the large open fields of the island. This color revision was done and the completed e-mailed to the Project Coordinator for final deilvery.

Contracts act as a scheduling tool for these various creative stages, so both the client and artist may create and review the poject in question in a efficiant and worry free manner.


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